The idea of having a good place to stay when traveling is comfortable for many of us. Aside from connecting people all over the world by providing a good place to sleep, the homestay network Airbnb is also known for its unique and impressive campaigns. We could see such work last year at the end of October, when the group launched a campaign of their “Night At” promotion, during which the famous Romanian home of Count Dracula, Bran Castle, hosted a couple overnight during the Halloween weekend.

Since WWII, we are facing one of the worst humanitarian crises and the idea of not allowing immigrants or refugees into U.S. is just not right for many people all over the world. Actually, the recently-elected U.S. President Donald Trump said he wasn’t joking about building a wall along the southern border of the U.S. While the wall “is getting designed right now“, the American building materials supply company, 84 Lumber, launched an overwhelming Super Bowl ad named “Journey”, referring to the president’s controversial idea of separating Mexican and American citizens. And Airbnb comes with their own message to people of all colour and origin: “We Accept.”

Recently, when the most powerful man in the world announced immigration ban to be an executive order, Brian Chesky, CEO and co-founder of the home renting company shared his ideas regarding this issue, with a tweet: “[…] Closing doors further divides US. Let’s all find ways to connect people, not separate them.”

Last week, Chesky made it clear that Airbnb community is willing to help refugees and others that are affected by this decision, so he took initiative by launching a new campaign: “[…] the community will provide free housing to refugees and those recently barred from entering the US. When we announced this, there was an outpouring of interest from our community, and we were inspired to go bigger,” said the founders of Airbnb.

The company communicated an emotional message to the public via a 30-second video named “We Accept” which stars Airbnb employees. The video carries a message that: “We believe, no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept,” and ends with the hashtag #weaccept.

The company’s goal is to offer free care for 100,000 people in need, by providing short-term housing during the next five years. Furthermore, in the next four years, the homestay network will support 4 million dollars to the International Rescue Committee. Also, those who want to offer a helping hand on this dramatic situation can join Airbnb’s initiative by sharing their home or by donating to the organizations that provide support and comfort to those who really need it.

Credits:

Airbnb