Not All Eyewear Designers Should Be a Drama Queen

Some designer eyewear can send you to a whimsical world, where colors seem to be more vivid and people a bit more relaxed. With absurdly overpaid glasses, one would think that this package includes vision surgery. Don’t let yourselves be fooled… At such prices, it’s indeed possible to see life in more intense colors, but they won’t treat your blurred vision.

That’s no problem because the blur in your eyes (and also the burden of a ridiculously high price) is soon to be lifted thanks to Stanton Optical and its creative way to invite customers to its stores. Committed to providing exclusive styles of glasses, so anyone can stay fashionable and trendy without affecting their personal budget, the brand invites its customers to choose from over 3,000 designer frames at lower prices and benefit from in-house optical labs and telemedicine exams.

For its latest invitation, Stanton Optical worked with Colorado-based creative agency Grenadier and developed a hell of a hilarious campaign. “Designer Looks Without the Drama” mocks eyewear designers and their absurdly overpaid frames in an original way. The initiative bloomed out of the company’s strong will to boost its sales and drive traffic to its 85 nationwide stores.

Make yourself comfortable, because you are about to meet Macula, a control-freak designer of haute couture eyewear who acts like a genuine drama queen when things don’t work his way.

Just like the medical condition—macular degeneration also known as age-related macular degeneration—our protagonist doesn’t show early symptoms of going crazy. But when the symptoms kick in, or this case, when Macula finds out that Stanton Optical’s frames are way better (and cheaper) than his expensive creations, he gradually losses his temper.

He aims his anger at his subalterns, who feel the consequences of a visit to Stanton Optical through their own skin. And even his dog, which receives a better treatment than Macula’s staff, isn’t lucky enough to escape from being persecuted by his own master. Just watch the drama unfold.

“While we’re passionate about eye care, others in our industry might view it as a less fun, even boring, space to develop creative,” said Daniel Stanton, CEO of Stanton Optical in a press release. “Grenadier embraced the challenge to find the perfect message to explain our fast-growing brand,” he adds.

The campaign will run until the end of the year and will be visible not only in the form of TV and online video. It will delight customers across the country through print, direct mail, in-store POPs, digital display (mobile and desktop), and OOH in all Stanton Optical and My Eyelab markets.

“At Grenadier, we specialize in working with entrepreneurial brands. Stanton has the potential to be a game-changer for the industry and we couldn’t be more excited to launch this campaign with them,” concludes Wade Paschall, Partner & Creative Director of Grenadier.

Check out more videos below and let us know if you would dare to make fun of Macula with a pair of Stanton Optical eyeglasses.