Spanish agency BE Shared recently came out with the #ManifiestoCreativo. The book compiles all of the factors needed for successful branding from A to Z, such as friendliness, differentiation, generosity, satisfaction, and value. For our Spanish speakers, we think it would look lovely on an office coffee table or bookshelf. You can also download the free pdf. 

 

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Friendliness – Friendliness is an intangible treasure, and adds brand value to the business.
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Differentiation – Is it you? Yes, but I should always look to distinguish the brand. Different makes me authentic. It adds value to my brand.
Generosity - Don't limit yourself, give it your all. Transform your attitude, and communicate positively. Add excitement to everything you do, and that will translate into your brand.
Generosity – Don’t limit yourself, give it your all. Transform your attitude, and communicate positively. Add excitement to everything you do, and that will translate into your brand.
Satisfaction - Customer loyalty relies on the brand as the solution. Have you thought about the latent needs in order to satisfy the customers?
Satisfaction – Customer loyalty relies on the brand as the solution. Have you thought about the latent needs in order to satisfy the customers?

Value - A brand shapes and relays its values both inwardly and outwardly. The value of a brand is always in the mind of the consumer. Communicate your vision clearly in order to build brand value.
Value – A brand shapes and relays its values both inwardly and outwardly. The value of a brand is always in the mind of the consumer. Communicate your vision clearly in order to build brand value.