Eating and running don’t typically go together, but to motivate people to be more active, Kalenji (part of the Eliorun brand) organized a dinner at the Paul Bert restaurant in Paris. The catch: you pay for your dinner based on the kilometers you’ve covered. The video says, “For most sports brands running is all about performance. For Kalenji running is all about pleasure.”

Client: Kalenji
Agency: Rosapark

Co-Founders: Jean-Patrick Chiquiar / Jean-François Sacco / Gilles Fichteberg
Account Management: Victor Faubert
Strategic Planning: Sacha Lacroix / Mickaël Mougenot
Creative Directors: Mark Forgan / Jamie Standen
Artistic Director: Julien Saurin
Copywriter: Nicolas Gadesaude

Production Company: Birth
Producer: Hugo Nathan-Legrand
Director: Vincent Rodella