Brewed with the original pure yeast that was discovered in the lab in 1883, Carlsberg discovered the same brew in an old cellar, and found a way to rebrew what would be the father of modern day lagers. To celebrate the anniversary of this groundbreaking process, CP+B Scandinavia came up with a stellar package design to go with it too. 

Agency: CP+B Scandinavia

Client: Carlsberg