A delicious and unlikely collaboration is born between Krispy Kreme Doughnuts and Nike. The Cleveland Cavaliers point guard, Kyrie Irving, has a special-edition Krispy Kreme-themed shoe, called the “Ky-Rispy Kreme.” The campaign, with the help of R/GA, also has a traveling truck making stops in Cleveland, Baltimore, Harlem, and Brooklyn.
The video is part of the “Unexpected Moves” campaign for Nike.