At 5 minutes in length the “Reimagine” film takes you on a spectacular 360-degree journey on board of Etihad Airway’s new A380 aircraft. The film starring Academy Award-winning actress Nicole Kidman is a full 360-degree virtual reality experience of all of the luxury interior of the airbus.
The clip was created by The Barbarian Group, a subsidiary of Cheil Worldwide, in partnership with the creative digital production company MediaMonks, and gives a futuristic peek at the ultra-luxurious and private three-room suite where you can see Ms Kidman enjoy all the amenities a regular flier can only dream of having in Economy class – a bed, a shower and even a lobby. It is also for the first time a Hollywood A-list star appears in a fully immersive virtual reality film.
“Storytelling in new mediums always brings out the best in our agency. VR was a natural fit for a brand that prides itself on experience,” said Adam Lau, Creative Director, The Barbarian Group.
Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “In December 2014 we completely reimagined the travel experience with the launch of our new A380 fleet, setting a new standard in innovative design, service and technology. This was followed in 2015 by a tremendously successful adverting campaign starring Nicole Kidman. This immersive VR film is a massive step-change in the way we present the Etihad Airways brand and product to the consumer using highly innovative new mediums.”
“Reimagine” aims to redefine state-of-the-art VR and was created using a custom-built camera rig which enables 6k resolution and zero parallax footage. The film is now available with an updated version in stereoscopic sound on a dedicated website was also released online as a YouTube 360 video. The sound effects are truly amazing and make you feel like you are on board of an actual airplane. You can also watch the Making of Reimagine below.
Disclaimer: To get the full immersive experience we recommend you to download the Oculus VR app on Etihad’s dedicated website and enjoy the movie using a virtual reality headset, such as Oculus Rift or Google Cardboard.
Credits:
Malcolm Poynton – Global Chief Creative Officer
Edu Pou – Chief Creative Officer
Adam Lau – Group Creative Director
Andrew Peet – Senior Art Director
Dan Galganski – Copywriter
Joseph Guyt – Head of Production EP
David Logan – Executive Producer
Alexandra McGuinness – Producer
Tenny Pearson – Group Business Director
Felix Yip – Senior Strategy Director
Zack Green – Senior Media & Distribution Lead
Sunchia Eckert – Account Manager
Albie Eloy – Graphic Designer