The Olympic Games are just around the corner and more and more brands are producing various stories that show us the individual greatness, unity and national pride. Gatorade, an American sports drink manufacturer, together with multi-platform creative studio Moonbot Studios present an inspiring animated story about the fastest man alive.
Gatorade is definitely following the Olympic motto “Citius, Altius, Fortius” which comes from Latin and stands for “Faster, Higher, Stronger“. These three words perfectly sum-up the Olympic legacy of arguably the best athlete of the modern Olympic Games era – Usain Bolt. The 7-minute long film entitled The Boy Who Learned to Fly is based on true events and follows Bolt’s first steps, or rather races, against the school clock in his domestic Jamaica and shows his joyfulness, dedication, and drive to become the elite athlete he is today.
With changes in the Olympics’ “Rule 40” which states that “athletes must cut ties with non-official partners until three days after Rio 2016 Olympic Games”, Gatorate and Moonbot studios found a way to present Usain Bolt’s image in a way that is highly tied to the Summer Games and show how the star flies past the pressure with a little help from his mother and being true to his light and grinning self.
You can also take a look at the making of the video below and see how much detail and effort was put into making Bolt’s rural Jamaica, showing his unique personality and how he radiates the joy for sport.
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