Besides having a fully functional Wah Wah sneaker pedal, Converse also presented their new product line Counter Climate with an interactive web-based music video. The short film brings to life new shoe product line that offers water resistant clothing while also being an artfully shot music video for South Korean trap artist Keith Ape. The trippy and rainy experience entitled Wetropolis is intensified with the possibility to alternate its visual style while watching it at the dedicated website – a neon-tinged, future soaked dystopia.
The interactive video experience was produced by creative digital agency Resn whose vision is to “infect minds with gooey interactive experiences that amaze and stupefy” and which is also behind design, illustration and development of the successful and highly acclaimed campaign by Young & Rubicam New Zealand, McWhopper Proposal. Resn teamed up with ad agency Anomaly and production duo BRTHR – who have also made “trippy” visuals for artists like The Weeknd and Miley Cyrus – to shoot a music video that enables viewers to choose visual and sound effects to mix with it.
Resn has implemented an innovative use of WebGL that allows the users distort the video with watery overlays, adding a sense of place within stormy weather to Keith Ape’s latest single “Diamonds” featuring Jedi P. To see the full interactive version of the music video, click here and be directed to the dedicated website where you can tap and hold any key and alter the visual style of the video.