In a world where women feel, now more than ever, a real pressure on their shoulders to do everything in their power to be beautiful and attractive, Dove continues its effort to encourage them to feel comfortable the way they are. As an advocate for women, the Unilever-owned brand makes a heartwarming move within its Real Beauty campaign and carries the message of diversity forward. Through the Real Beauty Bottles initiative, the company spreads the belief that beauty doesn’t exist on its own, but rather depends on each woman’s inner attitude.
Sustaining the idea that women should not be afraid to overcome the beauty standards imposed by today’s society, as well as to celebrate diversity in beauty, Dove worked closely with Ogilvy London to design six limited edition body wash containers (seven including the usual one) to highlight that beauty comes in different sizes and shapes.
For the first time in its history, the company decided to give a tangible voice to the idea of supporting beauty confidence among their consumers, while defining beauty through its own packaging. The updated package design of Dove’s body washes is the brand’s way of celebrating all types bodies, aiming to help women realize that each of them is special in their own, unique way, regardless of shape, size, or weight.
“From curvaceous to slender, tall to petite, and whatever your skin color, shoe size or hair type, beauty comes in a million different shapes and sizes,” proclaims Dove, and the representatives further explain that each bottle is one of a kind, just like women.
Speaking of the body wash gel bottles, Andre Laurentino, Global ECD for Unilever at Ogilvy UK, declared that Dove’s emotional message compresses into one simple idea that reflects the brand’s whole history: “The Real Beauty Bottles is one of those rare ideas which condense decades of a brand’s legacy in 2 seconds.”
Dove embarked on an emotional mission alongside Ogilvy & Mather in 2004, and since then it has been trying to redefine beauty by creating a world where self-confidence becomes its essence. The goal of the Real Beauty campaign is to help women re-discover who they truly are, encouraging them to see their inner beauty despite what society dictates them.
The limited-edition body wash bottles will be available in 15 different countries, with the company producing 6,800 containers. And although the bottles are accompanied by the emotional message of honoring women’s beauty confidence, some Internet users felt pretty confused about it and started trolling Dove’s statement:
Let us know what you think about the curvy bottles in the comments.
Credits:
Client: Dove
Agency: Ogilvy London