Located at Cliff Walk, Newport, Rhode Island and surrounded by historic estates, the Chanler Hotel, with its history dating back over 150 years, is the perfect place to relax. The mansion invites guests to take a peaceful break away from the busy city streets. With breathtaking views of the ocean, the hotel is considered one of the top landmarks in Rhode Island, being an oasis of calm, peace, and beauty that recalls the decades long gone.
The building’s appearance is the result of a perfect combination of luxury and refinement, unveiling architecture that enchants even the most demanding guests. With rooms inspired by different European historical periods, the elegant hotel also conveys a modern approach to attract tourists from all over the world.
With the help of the creative design team at Anagrama agency, who give great attention to details and execution, the hotel’s personality shows real improvement. Following an authentic and modernist design approach, the proposal of mansion’s logo and emblem design embraces a more refined note, and improves on the original attributes of the hotel.
The Rhode Island-based hotel’s image inspiringly combines the typical profile of historical mansions, roaring waves that burst into the steep coasts and abruptly fall into the sea, along the rocky shorelines. Such power can be seen in the organic pattern system, which applies gold tones to simulate the ocean water movement.
To express the true principles that guide the local brand, the technique of the Mexico City-based design studio was inspired by the features of the old property. To recall the Victorian era, the artists gave the hotel a distinct note, preparing an organic pattern with smooth colors, garnishing the hotel’s sophisticated identity.
Earthy and muted colors, like blue and lavender, were given a vivid voice once a small dose of golden lines were added, mirroring not only the power of the ocean, but also the real value of the grandiose property that provides luxury services.
The typographical selection preserves the classic tones, honoring the previous times with modern elements, which surround the place in a century-old mystery. The new brand values tempt guests to let themselves get carried away on a journey to more aristocratic times. As a part of the daily menu, elegance is served here on a stylish plate, sprinkled with vivid flowers that seduce and delight visitors with a strong fragrance of comfort and luxury. We sure would enjoy a night in such a stylish hotel. How about you?
