The idea of giving coffee enthusiasts a pleasant experience while enjoying a cup of their favorite beverage inspired creative agency Bond to establish a stronger connection between coffee brand Paulig and their younger audience. The Helsinki-based agency boosted Paulig Kulma‘s identity, which now conveys a more fresh and modern tone. The new identity enchants all of the human senses, while the beverage’s distinctive taste and scent blend perfectly with the shop’s pleasant environment, outlining a complete coffee experience.

The creative agency maximized the café’s multiple functions, which normally include a coffee shop, a micro-roastery, and a school for training baristas, by integrating them into the new brand identity that heavily relies on consumers’ visual senses.

The interior of the two-story café placed in central Helsinki includes rooms with distinct designs that address themes with different visual effects. The industrial corner, in which copper pipes are dressed in golden tones, marks the coffee house’s educational character. Another spot emphasizes a more comfortable line, giving consumers a chance to sip from a cup of latte while swinging in a wooden seat that hangs from the ceiling.

Placed within a limited space, the table arrangement with a communal seating situation on the two floors encourages communication amongst visitors. But if you feel like spending a morning just by yourself, the urban café also has a number of separate rooms where an intimate ambience with warm lighting guarantees you a good start of the day.

Visuals can be found on business cards, menu boards, labels, and packaging, as well as within the interiors, lighting, furnishing and throughout the rooms, and serves as a creative tool used by the brand to easily communicate with its customers.

Starting at 7.30 a.m., unique flavors and scents lure guests to come and enjoy a premium coffee at the chic café. The new identity fits the different needs of customer groups and offers them a practical solution to cope with a tough work day.

Paulig Kulma is like a heaven for coffee lovers, where everything revolves around the brown drink. The passion for this beverage made the brand to think of a peculiar concept, which was crafted with the help of artist Lucas Zanotto. The Helsinki-based designer managed to squeeze coffee out of only one bean, revealing the world’s smallest cup of coffee, tempting anyone to taste it just by looking at it.

Credits:

Client: Paulig Kulma

Agency: Bond Helsinki