John & Jane, a Belgian company that delivers technical event support, takes advantage of its dynamic and energetic team. As a part of the Delta Rent family – an audiovisual rental company – John & Jane wants to take things further. While its sister company deals only with lights, sound, and video equipment and has already established itself in the entertainment industry, the smaller firm is only at the beginning.

Its service catalog encompasses organization, planning, and support at different events like weddings, business conferences, shows, concerts, and many others. With an unusual approach.

Such a dynamic team like John & Jane needed a visual identity that is as energetic and vibrant as possible. To creatively communicate all the joy embraced by the crew members, and its top services much needed for a great party, the brand approached Skinn agency to boost their corporate image.

Although committed to what they are doing, the Belgian company’s members who “work together as Batman & Robin, are passionate as Romeo & Juliette, elegant as Fred & Ginger,” and “powerful like lightning & thunder,” needed a name and a bold identity to make themselves noticed by customers.

Without disappointing its partners, the design studio managed to convey that the Belgian team truly is the essence of any party.

All elements of the new identity can be admired both offline – on cards, prints, shirts, boxes, and lights – and online, directly on the company’s website.

Starting with the logo, which demonstrates that even the name initials merge to form the well-known ampersand symbol, up to the sparkling silver visual notes printed on business cards or badges, all describe the company’s disco features. The vivid and pleasant ambiance is perfectly dosed by small, but balanced shots of electric blue colors.

The Bruges-based design studio was inspired by John & Jane’s energetic and cooperative working model. The artists used the team’s vibes and emotions and integrated these positive feelings in the company’s strong personality, and into its name.

One last question springs to mind about this identity: Would you have your party organized by John & Jane? We certainly would!

Credits:

Client: John & Jane

Agency: Skinn