One of the most renowned figures of the Surrealism cultural movement, Salvador Dalí, continues to live through his bizarre artistic heritage. His fascinating masterpieces awoke curiosity and interest of people around the world, who probably frequently wondered what was in his mind when the artist with a wacky moustache painted his thoughts. Today, however, the artist’s fantasy world remains open to any art enthusiast who wants to discover it.

This week’s #ThrowBrandThursday allows you to virtually walk directly within the world of Dalí’s famous painting “Archeological Reminiscence of Millet’s Angelus.” The outstanding VR journey is part of the project “Dreams of Dali,” produced by creatives of Goodby Silverstein & Partners for The Dali Museum in St. Petersburg, Florida. So, amidst his exhumation, it’s not only the artist’s trademark moustache that prevails but also his work.

Using a VR headset, viewers are transported in the middle of the illustration, where they can relax while exploring the author’s deep thoughts. The adventure is not just about the two iconic towers. Fans can admire “The Elephants” walking around the dreamlike landscapes, and even enjoy other beautiful elements, which are part of the museum’s permanent collection, like “Lobster Telephone” (1936) and the “First Cylindric Chromo-Hologram Portrait of Alice Cooper’s Brain” (since 1973).

The San Francisco-based agency’s award-winning interactive experience was part of the exhibition titled “Disney and Dali: Architects of the Imagination,” which took place at the museum between 24 January and 2 June 2016. Today, the audience can still come across the painter’s out-of-this-world ideas online at www.dreamsofdali.net.

Furthermore, the museum has teamed up with VR content platform Inception to develop an app related to the project. It can be downloaded here and is available for Oculus Rift, HTC Vive, Samsung Gear VR, Google Daydream, and Google Cardboard.

Also known to be an advocate and a “former adopter” of the new technology during his lifetime, the extravagant painter would arguably be very proud of the 360-degree experience.

Jeff Goodby, Co-founder of the creative agency, looks at the project as being a perfect opportunity to explore art through technology. “Dali was a true visionary, and no other artist would be a better fit for this project,” explained Goodby.

The comprehensive exhibition also celebrates the relationship between two of the most popular artists of the 20th century, Salvador Dalí and Walt Disney. The two friends, who were drawn to each other mainly thanks to their unique ideas and personalities, engaged in an amazing collaboration in 1945 when they worked on a short film called “Destino”, which was released by The Walt Disney Company in 2003 after it had stood in the shade for 58 years.

Do you wonder how the collaboration between the iconic duo went? Have a look at the 6-minute-long animation and let us know if the love story created by the two artists is really what you expected it to be.

Credits:

Client: The Dali Museum

Agency: Goodby Silverstein & Partners