Now here’s what happened, at least according to the evolutionists: the Big Bang! The famous “boom” of almost unimaginable magnitude that, in just a few seconds, started to shape the universe as we know it today. Now, on a large scale, this process closely resembles that of human learning. Just think about it: replace the term “universe” with “knowledge” and “expansion” with “understanding,” and ‘voilà’. You are witnessing the genesis of knowledge beautifully preceded by a deep and detailed process of research and, finally, understanding.

According to scientists, the universe is still expanding, and if we think about it, our metaphor makes even more sense. Once humans notice “how beautiful it is to understand,” their thirst for exploration and discovery of the world that surrounds us grows exponentially. Eager to learn and driven by curiosity, they continuously expand their research range.

All of this would not have been possible if it wasn’t for the expanding universe itself. Within our context, evolution is synonymous to understanding, a concept that is sometimes superficially handled by the Generation Z who, let’s face it, are not the biggest fans of education and schools. But the current teenagers’ distorted perception of understanding could be changed if the tutors knew exactly how to lead them into thinking that learning is something awesome, rather than a burden.

The leader in tutoring services in France, Acadomia, decided to show youths the real beauty of studying by helping them unlock their learning potential using understanding as a very clever tool. Oh… and they also made a great video that explains it.

In collaboration with agency HumanSeven (formerly known as Les Gaulois), the academic center launched a short film suggestively titled the “Click“. It tracks the events that happen inside the human brain before the big understanding and represents a visual ode to the famous ‘eureka moment’.

The video pays a nice tribute to mechanisms of human brain and serves as a proof that its complexity, which may seem like total chaos for an untrained eye, isn’t that hard to untangle if it’s fed with the right information.

Inside Oliver’s brain–the subject of the story—we have less than a minute to get a glimpse of what happens in there. First, we see his neurons light up on their way to make a logical connection between all external data received by the teenager. Then, when all details click into place, the synapses start their mission. At that moment it starts to make sense, the gray matter changes its shape and resembles an interstellar nebula, only to culminate in an explosion. Or, in our case, a click.

Directed by an award-winning filmmaker Paul Mignot of NANO lab, a creative atelier based in Paris, the illustrations were captured without the use of any CGI effects. In fact, the images that unfold before your eyes were shot at a nanoscale in order to get a better sense of reality.

What you are about to see is an exaggerated interpretation of what really happens inside your brain during the process of understanding. The team worked for 15 days so you can indulge your sight with a 40-second-long docu-style video that actually captures only 3 milliseconds of brain activity. Pretty cool interpretation of time compression, isn’t it?

“Acadomia emphasizes that the most important thing for children is not just knowledge but understanding,” says the agency.

Aha! We get it… What we can take from the Click is the fact that the age-old “chicken or egg” question may have an answer: prior to knowledge is understanding, meaning that the egg was here first.

Well, we don’t actually know if the academy is ‘playing BAZINGA’ with us or if they draw inspiration from this question to express their core values. But regardless of their intentions, we have just experienced that eureka moment that lies behind Academia’s current creative concept. And just to be clear, we did not see that coming!

Credits:

Client: Acadomia

Agency: HumanSeven

Director: Paul Mignot