Currently, the record holder for the most Grand Slam finals wins, Roger Federer, has many reasons to celebrate the number 20. We don’t know for sure if it is his lucky number, but this year, Federer marks 20 career years, during which the athlete has gathered 20 Grand Slam titles.
The Swiss tennis player is, indeed, a record breaker. A record maker. Over the years, he has become a real hero and an idol for thousands of youngsters around the globe. Or as we at branding.news would like to think of him, he is both a rebel and a ruler looking for innovative ways to break limits and coming up with different ways of building a personal image that will last for ages.
We could fill in many pages with qualities that define Roger Federer and it probably wouldn’t be enough. That’s why we’ll stop at his 20 years of greatness. The only thing that we need to say is that he has written history. A sports story that will last for many years to come and that is now celebrated with a wonderful tribute, courtesy of Moët & Chandon and creative agency Sid Lee Paris.
To celebrate this milestone in the life of the famous tennis player, the French fine winery launched a limited-edition champagne bottle, as part of the “Greatness Since 1998” collection. As one would expect, the champagne combines different flavors and aromas to deliver a taste that enchants all of the senses. And we are not going to question this. At a price of €19,998, the beverage is supposed to reveal a once-in-a-lifetime tasting experience. Though expensive, all benefits will go to the Roger Federer Foundation.
While the work of Moët & Chandon amazes the most demanding connoisseurs, we stand fascinated by the visual elements that emerged from the gates of the Paris-based agency: a packaging design worthy of all admiration.
The design itself is so luxurious the company will embellish only 20 magnum bottles, each one to remind of the years that have been part of Federer’s amazing career. To outline the looks of the bubbly drink’s bottle, the creatives used a small trick to play with the viewer’s mind.
When one admires the bottle from distance, the vessel looks like being wrapped in a layer of high-quality leather. Up close, one notices that the layer is actually made of leather that perfectly molds around the athlete’s passion: rubber grip of a tennis racket.
Federer’s handwritten signature rests on its surface together with a timeline of the player’s numerous personal and professional exploits, and a message which states that “Dreams do come true.” The packaging design is undoubtedly a beautiful ode to the world’s current no. 2 tennis player, but the cherry on top is the red seal that graciously complements the whole visual assemble.
The campaign is supported by a 30-second-long video and imagery, “offering a closer look at the innovative design of the exceptional bottle, a tribute to 20 years of greatness,” concludes the agency. So, what are you waiting for? Feast your eyes on the remarkable visual treats!
Credits:
Client: Moët & Chandon
Agency: Sid Lee Paris