Tea Works Best When Enjoyed with Friends

Here at Branding.news, we all love tea. It’s in our blood. Not a single day passes without us enjoying a good cup of this delicious drink. This is our story. But you haven’t even heard about our sister-site’s tale: about a year ago, Brandingmag embarked on a wonderful journey through which it crafted a unique experience – the concept of Branding Over Tea.

Unfolding over the span of a single afternoon, our very own Editor-in-Chief, Flavia Anghel, and other branding leaders tried to untangle the power of using a tea ceremony to communicate the art of branding. But neither tea nor branding could have been unlocked if it wasn’t for the good company and human interaction.

It seems we’re not the only ones to say this. Red Label India thinks the same way, too.

The Unilever-owned brand summoned Ogilvy Mumbai to collectively conduct a little social experiment titled “A Tale of 2 Blends” and see in which case a cup of tea proves to be more delicious. The brand always believed that tea has the power to bring people under the same umbrella. But this time, Red Label decided to not only create two types of tea that convey this idea, but also to prove that a single delicious cup is just enough to make people share experiences with one another.

Tea is more than a drink. It’s a ritual that has the power to make us better. More creative. Oh, and let’s not forget: kinder. To show this, Red Label asked a few participants to taste the brand’s specially-created tea blends. One of the sessions unfolded in deep tranquility, whilst the other involved a small twist.

After both sessions were over, consumers were asked questions about the two blends. One of these questions invited the guests to tell which of the blends they preferred most. But there was something that consumers never saw coming… Curious what lies within the video? Check out the film below and discover the secret ingredient hidden in the ceremony!

“At Red Label, we’ve always communicated that tea is far more than a beverage. This time, we wanted to go beyond and actually put our tea itself to the test by creating two special blends. Executed in a very organic manner, ‘A tale of two blends’ is more than an experiment. It is an attempt to exhibit the most important ingredient in our tea blends,” says Akshay Seth, Senior Creative Director, Ogilvy Mumbai.

“What human beings need is other human beings,” continues Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy West. For us, the tea ceremony is complete when our best friends at Brandingmag keep us company. How about you? Do you have a bestie to share this experience with? You do – of course, you do. But in case your friend is far, drop us a line in the comment section below and we’ll make sure to keep you company during your tea ritual.