Can You Guess Popular TV Shows in IKEA's Latest Ad?

We’ve seen musicians getting all tangled up in some wires, just to promote Bose’s wireless headphones. We at branding.news had a lucky guess to try and find out who one of the illustrated celebrities by Bose were. So, we said Michael Jackson. As for the rest, we asked for help from our audience. Now, almost a year has passed, and we were still not able to identify who the other two celebrities are. And now we are in another pickle: IKEA UAE has just released a series of print ads that mirror the exact same rooms that starred in a series of popular TV shows. Can we recognize them all this time? And you?

By using “tons of furniture combinations in lots of different styles and sizes – and at affordable prices,” the Swedish furniture manufacturer succeeded to group a bunch of its products to give birth to three different rooms; which somehow feel recognizable – that, only if you are a TV series fan. Making these detailed places was possible thanks to a partnership the brand formed with creative agency Publicis Spain, which came up with the idea of recreating famous TV rooms using only IKEA furniture. The question is: Did they manage to reproduce what’s already iconic?

Click to enlargeIn short, yes. We kind of figured out which room is which and to which TV show they belong. But what about you? Can you identify them as well? Here’s a tip to help you out: IKEA wants to prove that it has a relevant solution regardless of (a customer’s) culture, so it recreated TV rooms that everyone loves. And that’s ladies and gentlemen, the perfect way (and highly creative one, by the way) to sell furniture.

The ready-to-assemble furniture brand came up with the following scenarios: A room for families, a room for mates, and lastly, a room for everyone. To get a representative image for each category, the brand collected thousands of items from its catalog and then matched them with iconic places from the TV shows. The agency conducted a two-month search to pick the right pieces of furniture. Then, the team behind the project chose the winners and then sent them to a 3D studio, which brought the rooms to life using only IKEA furniture.

“The IKEA team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms. It was a great collaborative effort that leads up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to live,” explained Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt, and Oman.

The IKEA Real Life Series is backed up by a website, where people can easily find the items featured in the ads. Plus, the campaign is getting expanded beyond print ads and POS posters, as the brand focuses entirely on creating a seamless digital experience for users. The brand-new series will be available on social media channels, catalogs, and at a live event where the three iconic rooms will get recreated in IKEA stores across the Middle East, allowing visitors to become part of the shows they love most.

But now that you’ve seen them all, can you guess which room is which? Let us know by sharing your thoughts in the comments section below!