Automaker Kia has revealed its brand-new e-Niro e-car to the European market at the Paris Motor Show. Kia’s latest electric car handles a driving range of up to 455 kilometers on a single charge, and up to 615 kilometers when driven in the city. The brand’s first fully-electric crossover utility car is said to be one of the most capable vehicles on the road since European sales commenced at the end of 2018.

Such a car deserves nothing else but good advertising so this is where INNOCEAN Worldwide Europe steps onto the stage. Under the leadership of Gabriel Mattar (European Chief Creative Officer) and Ricardo Wolff (Executive Creative Director), the creative agency—with 9 offices in 8 countries—has launched a new pan-European ad campaign for the new Kia e-Niro electric crossover. And the cherry on top? It’s got Oscar-winning actor Robert De Niro doing his thing.

“It’s our first campaign for Kia Motors Europe and we couldn’t be prouder. This 360° campaign not only brings a close, light-hearted approach to one of its top-selling models but also sends a signal to where the Kia brand is heading. This is the first step of many more to come,” Gabriel Mattar, INNOCEAN Worldwide Europe Chief Creative Officer shares insight about the campaign.

As e-Niro’s new ambassador, De Niro points out the car’s strong abilities via print, digital ads, and TV. “Who else to advertise a car called e-Niro? Of course, it had to be Bob. We also had Bryan Buckley on set, one of the world’s best ad directors, so the whole experience was truly humbling, to say the least. Bryan’s sense of comedy along with Bob’s acting ability delivered an awesome result. We also shot a host of online films and still motifs, I can’t wait to see it out there,” explains Ricardo Wolff, INNOCEAN Worldwide Europe Executive Creative Director

Kia’s partnership with the actor relies on De Niro’s inimitable features and sense of humor, which both make it almost natural for him to make people aware of the electric car’s numerous benefits, such as its long 455-kilometer electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.

Artur Martins, Vice President Global Brand & Marketing at Kia Motors Corporation, summarizes: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”

Now, are you ready to see (D)e Niro in action? Check out the videos the Frankfurt-based agency prepared for you to elegantly immerse in the e-Niro unique experience!

Credits:

Client: Kia

Agency: INNOCEAN Worldwide Europe