Ten years ago, Toronto design studio Workhouse was born, a humble team of creative people ready to donate their imagination to some local brands in order to shape their visual personality. The female-owned agency worked hard over the span of the years and, to contour their projects, they always added one of their not-so-secret ingredients: love. During the decade, they developed trustful relationships with various companies: Four Seasons Hotels and Resorts, MaRS Discovery District, Rotman Commerce, or Covenant House. The list goes on, but they are all proud of the mark Workhouse left on their identity.
The attention that the agency gives to the brands remains unchanged, but the 10-year anniversary of the studio could not go unnoticed. After refreshing the brand and identity of the agency, the creatives designed a collection to celebrate the upcoming decade. Part of this new refresh is a sleek and modern wordmark and visual system meticulously contoured to grow alongside the agency.
To support its visual statement, the Toronto-based agency created a collection of honey jars, all embroidered with a kaleidoscopic design. From detailed print finishes and bespoke touches, the entire assembly was inspired by the agency’s love and passion for craftsmanship.
Guided by the “Ex Labore Dulcedo” motto — which translates as “From work comes sweetness” — the agency puts its philosophy at the center of the campaign. The team is committed to showing how grateful they are and how much they appreciate the highest quality artisanship. In order to raise the audience’s attention, they launched a couple of mesmerizing videos, that simply seduce us with their psychedelic and multi-colored frames.
“We labor and work to create beautiful, substantial designs that bring sweetness and celebrate craftsmanship,” says Michaela Jantoska, Partner and Creative Director. “From the largest to the smallest project, we pour care and consideration into our works that we can proudly leave our mark on. This is the heritage we want to be known for.”
Samantha Olivera, Partner and Director of Client Services, explains that the agency carefully chooses clients so they’re able to invest time and effort into being tenaciously curious about their business. “We follow and stand up for our values and ensuring what we believe in comes through in everything we do, from important business decisions and everyday client interactions to internal leadership and mentoring,” says Olivera.
We’re just happy that Workhouse decided to celebrate its 10th anniversary with honey. And maybe eight years from now (when the agency reaches its legal drinking age), we will be pampered with a similar project and, instead of enjoying bee’s most precious gift, we’ll be toasting with a collection of high-quality wines — which we can only assume would transport us to an even more kaleidoscopic world.
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