The Galaxy Note 20 Helps Businesses & Artists Connect

Samsung isn’t playing games when it comes to the cameras used to equip its smartphones. The Galaxy Note 20‘s main camera has three lenses, promising to capture your world in 8K. This means that one will be able to see every detail of their life. Or of a business. 20 small Israeli businesses, to be more precise. Many of these companies in the country have been affected by the coronavirus outbreak. Yet, many of these firms refused to give up.

For the launch of the Galaxy Note20, Samsung decided to give a helping hand to these businesses and support the owners connect with their audience in the right way. To do so, the tech company joined hands with Leo Burnett Israel, which gathered a plethora of artists, asking them to use the powerful Galaxy Note 20 to literally capture these companies’ spirit.

The Samsung device isn’t just another phone. It works like a computer, improving the capabilities of anyone who uses it thanks to its advanced features: Smart pen for accurate results, huge and sharp screen, advanced editing software, long-lasting battery, and a high-quality camera. What makes this phone even more special is that all these functions work in symbiosis so that you can enjoy the device at the highest standards.

To prove that these are not just words, the team put the phone to test. The agency connected two worlds: Creators and talented artists — from the fields of design, illustration, photography, and editing — with 20 small and independent businesses. The connection between them is described by the Samsung device, which was used to highlight the talent of the artists and to emphasize the dedication of business owners to deliver high-quality services to their customers.

“We handed each of our creators the new and powerful Galaxy Note 20, and with the help of its advanced features, they shot, illustrated, photographed, and edited a variety of advertising and digital tools the small business owners can use to advertise and publicize their businesses, services, and goods,” says the agency behind the Galaxy Note 20/20 Project.

With the help of the smartphone, the artists boosted these businesses’ identity by capturing their innovative work in a proper way. Film, billboards, and other advertising items were born, creatively strengthening the connection between these small companies and their respective audience. “To date, millions of Israelis have been exposed to billboards, promotional videos, and other commercial items we created this way which we hope will march our small business owners into a new era of prosperity and success,” concludes the team.

The campaign is supported by a two-and-a-half-minute-long video, which sums up the entire creative process. To learn more about each business and discover the artists who helped the owners upgrade their company, visit Samsung’s dedicated webpage for this project.