Pulsar Riders Inspire the Birth of a New Font

Finding the right words to express a biker’s passion for their motorcycle can be hard. Maybe this happens because they don’t have the tools they need to communicate their emotions. Give them the right font and maybe they will find exactly what they need to share their passion and express it in words. And perhaps Bajaj Auto’s Pulsar Stunt Font can help with that.

Implemented with the help of creative agency Ogilvy India, the new font is dedicated to the dynamic digital audience and works as an original way for the brand to interact with its customers via social media platforms. The animated font draws inspiration from the company’s 10 million fans community and their everyday experiences while riding a Pulsar.

The font is made of 26 letters and 10 digits, which have been carefully designed by taking inspiration from real-life images. These were then translated into illustrations that bikers can use as they please to express their thoughts in a unique way. The Pulsar Stunt Font — available as GIFs and stickers on Instagram and other platforms, such as WhatsApp, and on the brand’s website — lies at the intersection between expression and inspiration and has the “thrill of riding” feature carried in each letter’s visual DNA.

Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd, said: “The love for their bike and an affinity for thrill — these are the most recognizable traits of a Pulsar rider. We created a dynamic font to allow them to express this passion on social media, staying true to their pursuit of thrill on their Pulsar.”

“The Pulsar Stunt font is a unique tribute to Pulsarmania around the world. Pulsar riders can use these GIFs and fonts to express themselves on social media like never before. Finally, the biking community has a font they can call their own,” Sukesh Nayak, Chief Creative Officer, Ogilvy India, adds.

Ganesh Shinde, popularly known as MilesOnCanvas, who helped the font see the light of day, said: “Pulsar has always been an inspiration for bikers in this country. And as always, they have to do things differently — this time they brought ‘stunting’ and ‘art’ together to create a new expression for bikers.”

The font is available on the company’s webpage, where enthusiasts can write their own ideas to express the passion they have for the two-wheeler. They can also capture their adrenaline levels in posters (static or motion), merchandise, or watch as a team “of thrill maniacs put action behind the words you type, as they create a personalized video for you.”