Not too long ago, we witnessed ECH Creative Company’s initiative of showing their care for the environment via “Tết Lòng Vòng,” a gift pack designed to keep both its content and nature safe, as the set comes with an eco-friendly feature. The goal of the project is to reduce the “amount of ‘Tết Trash’ each time Spring arrives,” the creatives said.
A similar approach of giving a non-polluting twist to a product comes from BBDO Guerrero, which introduces “The Dissolving Bottle” to the world, a shampoo “container” with special packaging. The initiative — which is the agency’s newest journey to fight plastic waste — represents an eco-friendly solution to keeping one’s hair clean without a bottle. It’s just shampoo with no plastic. Or, as BBC’s Howard Johnson calls it, the shampoo bottle that is “100% Pinoy. 0% Plastic.”
Shampoo bottles are not good for the environment, as the resulting plastic contributes to polluting the Earth. That’s why shampoo bars are a great choice: These are usually wrapped in recycled paper. However, such bars are confusing, as most people expect to see shampoo in a bottle.
To help people better understand shampoo bars and also make these hygiene products more intuitive, the agency came up with the creative solution of redesigning the traditional packaging by giving shampoo bars a shape similar to the typical small shampoo bottles used in a hotel. The difference is that these bottles “melt” over time, and all for the sake of the environment.
The ingenious shampoo has already been tested in some hotels on Boracay Island. Julia Lervik, one resort owner, said: “I love the project of the dissolving shampoo bottle! It gives hope for a better future. One of the big problems we have today is product packaging, and this is the perfect solution for less waste.”
BBDO Guerrero Creative Chairman, David Guerrero, says: “We have long been involved with campaigns to fight plastic waste. And with ‘The Dissolving Bottle,’ we have a solution that can clean your hair without a bottle.”
Each bar is the equivalent of a 90ml bottle of shampoo, has 130grams in weight, and is made with all-organic ingredients by local Filipino manufacturer, The Naturale Market. The campaign is supported by a website where brands are invited to customize their own versions of the bottle.
People use 11 bottles of shower gel and 10 bottles of shampoo on average, every year. This translates into 75 kilotons of plastic, enough to fill around 1000 Olympic swimming pools. Frustrated that there’s a lack of sustainable packaging when it comes to liquid personal care products and aiming to tackle plastic waste through creativity, Jonna Breitenhuber designed the concept of SOAPBOTTLE during her master studies.
The award-winning project, which is live on Kickstarter, is an eco-friendly packaging for personal care products made from soap. When the liquid within the “bottle” is gone, people can use the empty container as hand soap, or they can process the remnants into detergents. The soap is made from natural and biodegradable ingredients so that “waste can be completely avoided.”
Credits:
SOAPBOTTLE creator: Jonna Breitenhuber