The human mind is one of the most powerful weapons in our possession. Here, ideas, emotions, and thoughts take shape, allowing the imagination to manifest. Some of us might get the feeling that it is difficult to translate these inner thoughts and express our creativity. So, we look for inspiration around us: In our friends and family, nature, music, or artwork, among many others.

Set to inspire a better future, user-driven platform Pinterest‘s visual content is an endless inspiration for many of us, being a “made-to-order window into the possibilities of tomorrow, and a catalyst for activity and creativity.” With billions of Pins waiting to be explored on Pinterest, the inspiration that users find on the platform goes beyond geographical, cultural, and language borders. And this is perfectly captured in Pinterest’s new brand identity, courtesy of design-focused creative agency Made Thought.

The image-sharing service provides a space where Pinners come to reconnect with themselves, the users being the ones who matter most to Pinterest, the brand confessed a few years ago. Fast-forwarding to the present day, we discover that users are still the center of the brand. Made Thought places Pinners — with their varied interests and dreams — at the heart of the new identity, combining different worlds into an “ever-evolving tableaux,” says the agency, suggesting how beautiful the process of exploration is and how many possibilities there are when someone looks for inspiration.

The colors used for “the home of inspiration” were extracted not from a set palette. Rather, the colors were chosen dynamically, from an inspiration source that would emanate its essence all around it. The brand’s font, for which the agency commissioned font foundry Grilli Type, has a distinctive look. The result is a typeface that speaks friendly to the Pinners, combining “playful touches of humanity with a literal lean into the future.”

“We set out to give Pinterest a brand identity as fluid, personal, and creative as its own platform — driven by the meandering choices of the user and their ever-evolving dreams of what might be,” says Alistair Webb, Creative Director, Made Thought.

“If someone’s takeaway is inspiration, then we’ve succeeded. We want people to walk away thinking, ‘I just got really inspired’ or ‘it got me to think in new ways’,” adds Andreas Helin, Design Director, Pinterest.

Imagination has no limit. So, there’s no reason for the sources of inspiration to be limited. And while Pinterest offers endless inspiration, its brand identity itself can also be a tool that ignites people’s creativity and thus, be interpreted as a source of inspiration. Pinterest’s identity empowers users not to scroll but actually take action by putting down their devices and turn the ideas that inspire them into reality.

The new brand identity will be rolled out in phases throughout the year. Meanwhile, have a look at how Made Thought’s rebrand makes us think of Pinterest in connection with endless inspiration in the video below.

Credits:

Client: Pinterest

Design Directors: Andreas Helin & Simon Blockley

Agency: Made Thought

Executive Creative Directors: Ben Parker & Paul Austin

Creative Director: Alistair Webb

Designers: Rachel Veniard & Scarlett Evans

Font Foundry: Grilli Type