Garmin India‘s “Open the Door to the World” digital campaign was a real success, nurturing people’s adventurous side and encouraging the spirit of traveling. Built on the idea that everyone has a unique door, a large group of adventure seekers created memorable experiences all around the country thanks to the virtual initiative.
To celebrate the successful outcome of the digital campaign, the subsidiary of Garmin Ltd. has launched a travel anthem championing the essence of outdoor adventures with the Garmin adventure series — the Garmin Instinct Solar and Garmin Fēnix Solar — while also celebrating the enthusiasm of returning to normal despite the obstacles posed by the pandemic. Sang by Shillong’s musical band Khasi Bloodz, the “Unleash Your Outdoor Spirit” song spotlights the brand’s gadgets and the role they play in users’ lives, helping them to pursue their passion and successfully accomplish their fitness and travel challenges.
Commenting on the campaign, Mr. Ali Rizvi, Director, Garmin India, says: “Our outdoor digital campaign has received good traction and success by the adventure seeker exhibiting their desires for travel. The mass vaccination and reduced COVID-19 cases have infused confidence in people, and they are traveling for relaxation and taking a break from their daily routine. The song pays respect to all those who are overcoming their challenges every single day and bouncing back towards the road of positivity with their undying spirit and passion towards outdoor adventures.”
A dancer, a rock climber, a bicycle rider, and some fitness enthusiasts are the adventurers who star in the three-minute-long music video, venturing into new experiences. Eager to quench their thirst for adventure, they are captured in challenging missions to beat yesterday while assisted by Garmin’s devices. The song brings out the smartwatches’ features, such as an extended battery life thanks to solar charging, designs developed using high-quality materials to withstand harsh environments, or a GPS map navigation system to guide users in exploring less-traveled routes.
All Garmin products have the spirit of carefree discovery at their core, the brand believing that the “essence of the outdoors lies in carefree discovery.” To unlock a new adventure and #UnleashYourOutdoorSpirit start by hitting play on the track below.
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