Good morning, sunshine! Are you ready for a new day?
Breakfast? Check! Coffee? Check! Catching up on the (branding)news? Check! Each of us has our own morning habits but once we mark them as “successfully complete,” we’re ready to roll! Skip one of these activities and you’ll probably be grumpy throughout the day. Have a sleepless night and you will feel tired the next day. You see, your bedtime ritual is as important as the morning one, as the way you sleep influences your mood.
The human body needs to relax but some might find it difficult to enjoy a good night’s sleep. There are many things you can do to improve the quality of your Zzz time. Having a bedtime routine and sticking to your plan might help you transition to a restful night’s sleep — oh, it feels good to finally put your pajamas on and brush your teeth after having a stressful day, right?
Despite feeling exhausted, you are still trapped between the real world and the fantastical world of dreams. If this is the case, you can try some other, not-that-complex activities to get yourself ready for a restful sleep. Have you considered pampering yourself with a beauty skincare session while also keeping your imagination fed with creativity?
ZZZ (pronounced Triple Z) is an up-and-coming boutique cosmetic company that’s set on developing products “to aid a restful night’s sleep.” They have only finalized their brand and are in search of a designer to visually express their brand guidelines. Cez Cruz, a California-based illustrator and graphic designer, gave it a shot, delivering a series of illustrative patterns ZZZ can use to connect with customers, all while making sure that the brand’s identity doesn’t get lost.
Keeping the brand’s message in mind, the artist developed a series of eye-catching illustrations, “flavoring” them with sleep-related visual motifs. Printed on a dark-colored background, the elements representing the moon and stars harmoniously merge with the shapes of a human eye or the windows of a house. Admired as a whole, the image delivered looks like being an X-ray of dreams, especially if the viewers take into consideration the abstract shapes which Cruz added to “further emphasize the dream-like floaty feeling of deep sleep.”
These patterns were then embedded on the “deliverables while making sure that the brand’s identity and any other useful information doesn’t get lost on the busy-ness of the pattern. The result is a fun and distinct design that will draw attention from the shelves and is something one can be proud of traveling with or having on display in their homes,” concludes the artist.
The design looks great on ZZZ’s products and collaterals as well. It seems that all is ready to help you “nap like a legend.” Tomorrow you’ll feel so energized, you’ll probably be yodeling about how good you slept.
Nighty-night! Sleep tight! Don’t let worries or nightmares bite — instead, hide them in this beauty bag (which can be easily used like a Sorgenfresser toy).
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