Create New Memories with Bouygues Telecom's Network

After two years of pandemic restrictions, people are eager to go on road trips and add new memories to their albums’ empty spaces. French people long for traveling as well; In fact, their number one wish for this summer is to travel more. Like the rest of the world, they are ready for new adventures yet, surprisingly, they want to quench their wanderlust without having to leave their homeland. With seven French cities among the top ten dream destinations to visit this year, people are ready to put their backpacks on and roam free across the country.

Playing on this fact, Bouygues Telecom joined forces with advertising agency BETC and launched a beautiful spot that captures France’s amazing landscapes and the priceless memories travelers are creating while being in the company of a cool and trustful companion like the telecom brand. The “On the Road” ad spotlights the adventures of a group of young people and the strong connection they have with their grandmother. A connection that is not only emotional but also digital — and one of very good quality, thanks to the brand’s cellular coverage.

To prove the performance of its 4G and 5G networks, the brand turned into an invisible companion this group of young people can rely on for sharing their fresh and fun moments with their granny. From the Northern part of the country and right to the South, the nanny virtually witnesses all the fun times the group of explorers has, traveling alongside them in her old RV. Connected with them via FaceTime, she enjoys every moment of this adventure: The freshness of the remote places, the energy of the big cities, and even the emotions of virtually reuniting with an old friend.

Bouygues Telecom’s ad highlights the important role technology plays in helping people create new stories and how its network makes it easier for people to connect with each other in meaningful ways. Directed by Benito Montorio (Wanda), the spot takes the audience on a beautiful journey throughout the country, where the brand’s high-quality services enable tourists to digitally add more traveling fellows to their group and enjoy France’s breathtaking views — no matter how isolated these places are — together.