“We’re marooned on a small island, in an endless sea,

Confined to a tiny spit of sand, unable to escape,

But tonight, it’s heavy stuff!”

If it weren’t for the pandemic, this could have perfectly worked as the anthem of the Fox Rock Fest 2020, a rock music festival located in Green Island, Lipetsk, Russia. Given the world crisis, it shouldn’t come as a surprise to hear that the festival was postponed. The organizers promised to bring some of the best musical bands in Russia, Europe, and the USA. Even the greatest rock legends were scheduled to be present at the festival.

On the eve of the festival, CUBA Creative Branding Studio summoned these legends and placed their image on Heartly Brew cans. So what if the event was canceled? This should not discourage you from enjoying great music (and beer). We suggest you play some rock beats and let yourself be carried away by this music, in a world where a horse-like Freddie Mercury can be your guide. Or you can let a really bored Sloth Cobain do that.

During this week’s #ThrowBrandThursday, we invite you to enjoy the festival in a safe environment, from the comfort of your home by A) putting the limited-edition Heartrock line‘s cans to work and watch one hell of a show between Ozzy Osbourne and James Hetfield taking place on your coffee table; or B) using them as your audience. As a rocker who breathes music, we bet that you usually sing — maybe just as an amateur — so why not do it in front of some of the world’s most popular rock legends?

Only the most famous styles of Heartly Brew beers were chosen to honor these artists. These ales have already conquered more than one beer festival and are highly appreciated by beer geeks and connoisseurs. Each character was attributed to a certain animal to convey the bold and rebellious side of both the beers and the singers.

“Craft beer is like rock music: defiant, unrestrained, absolutely out of bounds. Having this in mind, we at CUBA Creative Branding Studio have designed Heartrock, a limited-edition craft beer lineup for Heartly Brew,” the team behind the project said.

To conclude in a Joe Dirt note, “I’m a rocker dude, through and through. Here’s my favorite bands: AC/DC, Van Halen, not Van Hagar, Skynyrd, Def Lep.” Well, Joe, if you’re still into these bands, then you are in for a treat: We can cut one off the list, as Brian Johnson, lead singer of the Australian rock band, is already featured on one of the cans.

Credits:

Client: Heartly Brew

Agency: CUBA Creative Branding Studio