Born in 2006, Redbubble‘s dream is that of supporting independent artists all over the world by offering them a meaningful way to reach enthusiasts across the planet. Bringing more creativity into the world is what motivates the brand; and the hundreds of thousands of artists and designers connected to millions of passionate fans reflect this great mission.
As part of its holiday campaign, imagined by agency barrettSF, the global online marketplace seeks to inform customers that shopping for holiday gifts at Redbubble allows them to find a present that actually “gets” anyone on their gift list. Launched on October 11, the “Gift the Very Thing” initiative consists of one 30-second-long spot, accompanied by a pair of :15s, carrying the viewers in the “breadth and depth of Redbubble’s product categories,” showing that ’tis the season to get creative with the holiday gifts.
The ad showcases fast-moving images of various products embedded with unique designs, while in the background, a voice narrating at the same speed as the images unfold highlights how someone can turn to Redbubble to order anything they want, from a bedspread with a deep-space design to a T-shirt featuring the illustration of a slice of deep-dish pizza.
“Redbubble has such unique and hyper-specific gifts, so we really leaned into them,” said Todd Eisner, Executive Creative Director at barrettSF. “The creativity of the spot largely comes from the creativity of the products themselves.”
“One of the silver linings last year is that we rediscovered what matters most and new ways to stay connected to those we love. Redbubble unlocks the ability to uncommonly express that we ‘totally get them.’ From everyday things to gifting the very thing. Connecting people to millions of designs on the largest independent artist marketplace is the value that Redbubble brings our customers during the holidays,” concluded Blake Bakanoff, Vice President of Creative at Redbubble.
According to the agency, the challenge was to portray Redbubble as a place where shoppers can buy unique and original holiday gifts for the ones they have on their lists, the shopping site providing consumers with many creative options they can choose from for the festive season. The campaign will run across social channels and OLV/streaming platforms throughout the year and marks the agency’s first project for the brand after winning the account in June.
Credits:
Client: Redbubble
Vice President, Creative: Blake Bakanoff
Director, Creative Production: Kristen Coast
Agency: barrettSF
Chief Creative Officer: Jamie Barrett
Executive Creative Director: Todd Eisner
Creative Director: Aryan Aminzadeh
Associate Creative Director: Brad Kayal
Copywriter: Christian Zerbel
Head of Production: Conor Duignan
Senior Producer: Kelli Bratvold
Group Account Director: Marisa Buss
Account Supervisor: Helen Oddone
Senior Brand Strategist: Kevin Albrecht
Production Company: Golden LA
Director: Martina Magorin Borg
Executive Producers: Matthew Marquis, Geoff Mclean
Line Producer: Tara Saxon
Director of Photography: Florian Stadler
Post Production: Golden LA
Post Production Executive Producer: Kevin Gallagher
Editorial Company: Golden LA
Editor: Volkert Besseling
Music Company: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau, Danny Dunlap
Performer: Conway (Kassia Conway)
Sound Design Company: Beacon Street Studios
Sound Designer: Rommel Molina
Visual Effects Company & City: Golden LA
Visual Effects / Animation Lead: John Hwang
VFX Artists: Alex Brodie, Chris Reilly
Post Producer: Pierre Nobile, Tina Kim
Color Company: Golden LA
Colorist: Luis Silva
Business Affairs: Tricia Krasneski