As part of the rebranding process of the famous adventurer’s brand, Bear Grylls, the advertising agency FreshBritain took inspiration from various modern elements that characterize the man himself as a strong survivalist; and translated them into a visual language that speaks in fans’ dialect.
The London-based team’s exquisite work brings a fresh touch to Grylls’ identity, which can be seen across digital and print in form of a new logo, typography, and colors, all of which combined reveal the main mission of the British adventurer – to explore.
Following this comprehensive rebranding project, team Grylls asked the marketing strategy agency Outpost to highlight the brand’s explorer spirit. The Cheshire-based agency managed to create a meaningful connection with the audience through its creative digital strategy that closely reflects Grylls’s fearless personality. This infamous characteristic unfolds into an original website, which is equipped with extensive social and content marketing strategies that shall shift the flow of information from the survivalist to his massive global audience.
More than 7 million people, aged 16 to 55, admire the work of the English daredevil. Considering the great diversity of Grylls’s followers, and the number of different business operations under the Bear Grylls brand, Outpost needed to create an online platform as universal as possible, in order to appeal to a wider demographic. So, they took the enthusiasts on an online journey that bursts with provoking images, in which Bear Grylls acts as a guide throughout the consumer’s brilliant experience. Meanwhile, the site also serves as a digital umbrella pulling everyone together.
The website, deployed earlier in August, was created with a particularly user-friendly design in mind. The site works on any devices, regardless if you are using a desktop PC, a mobile, or a tablet.
Its main navigation page is based on an interactive map that lures visitors to discover each section to find out more about the brave adventurer. A timeline placed on the left side of the site’s first two sections allows users to discover details of his life and explore his rich experience in television.
The next section provides you with the opportunity to sign up for his survival courses, whilst the last one dares you to share your outdoor trip on social media.
The Social Wall is part of the site’s promo and represents a global social campaign, also created by Outpost. This social project simply called #The Adventurers urges internet users to share all their achievements with the Bear Grylls brand. The purpose of the campaign is to build a community of people who are bound by the same passions and to engage the outdoor enthusiasts in unique experiences.
Make your story heard across Twitter, Facebook, and Instagram by including the hashtag #TheAdventurers in your caption. The content is brought to the Social Wall, so anyone who sees the posts can celebrate one’s “courage and commitment to go further than they did the day before.”
Be adventurous!
